Promoting Your Side Hustle On Social Media, Like a Pro
What’s good, SEE YOUTH’STERS? Zayn here, your entrepreneur-in-the-making, and today we’re talking about something I live and breathe—marketing your side hustle. Whether you’re selling products, offering services, or trying to build your brand, getting the word out there is key. The best part? You don’t need a huge budget to do it. Here’s how you can flex your marketing skills as a young entrepreneur and make some noise.
Social media is your best friend
First off, if you’re not using social media to promote your side hustle, you’re missing out—big time. Platforms like Instagram, TikTok, and Facebook give you access to a massive audience without spending a cent. You just need to know how to play the game.
Leverage reels and TikToks
Right now, short-form videos like reels and TikToks are where it’s at. People love engaging, bite-sized content. Whether you’re showcasing a product or taking people behind the scenes of your hustle, videos are your secret weapon. For InternationalT, my t-shirt brand, I use reels to show off cool designs and even share the process of how they’re made. People want to connect with more than just a product—they want a story. And trust me, nothing tells a story better than video content.
Be authentic
When you’re marketing your side hustle, authenticity is key. As a young entrepreneur, the best thing you’ve got going for you is YOU. Share your journey, the struggles, the wins, and everything in between. People love supporting real people with real stories, especially in a world full of faceless corporations. Don’t be afraid to show your personality—your audience will connect with that.
Collaborate with influencers
You don’t need to hit up the biggest influencer in the game. Micro-influencers (people with smaller, engaged followings) are often more affordable and can create a more personal connection with your audience. Reach out to someone whose vibe matches your brand and see if they’re open to promoting your products.
Engage, don’t just sell
Lastly, remember: social media is for engaging, not just selling. Respond to comments, start conversations, and show love to your followers. If you’re just throwing your product in people’s faces without engaging them, they’ll scroll right past you.
So, there you have it—marketing your side hustle doesn’t have to be complicated. Use social media smartly, stay authentic, and engage with your audience. Keep hustling, and watch your side gig turn into something bigger.
Need some advice or someone to chat to? Send us a DM on any of our social media pages or email info@seeyouthbycellc.co.za
