Hustle Through the Holidays: Using the Festive Season to Grow Your Business
What’s up, SEE YOUTH’STERS? Zayn here! While most people see the holidays as a time to chill, us entrepreneurs know it’s prime time to level up. Think about it—shopping malls are packed, everyone’s out and about, and the vibes are high. It’s the perfect chance to do some real, in-person market research for your business.
With my t-shirt brand, I use the holiday rush to observe trends, chat with people, and figure out what’s working (and what’s not). Here’s how you can make the most of the festive season.
1. Hit the streets (or malls)
The best way to understand your customers? Talk to them. Spend a few hours at a mall, local market, or busy shopping area. Pay attention to what people are buying, what catches their eye, and even what they’re wearing. Take notes—it’s all valuable info for your business.
2. Run simple market research
Talking to people isn’t as scary as it sounds. In fact, most people love sharing their opinions. Create a short list of questions you can ask. Here’s a quick template I use for interviews:
Market research template:
- What kind of products do you look for when shopping during the holidays?
- What’s the first thing that catches your eye about a product? (Price, design, quality, etc.)
- What’s one thing you wish more small businesses offered?
- Would you spend a little more on a product if it’s ethically made or sustainable?
- How do you usually hear about new brands?
Keep it short and conversational—leave the essay-writing for next year!
3. Test your ideas
If you’ve got samples or products, this is the perfect time to get feedback. Let people try them out or share their opinions. Their reactions might surprise you and could spark new ideas.
4. End with a thank you
If someone takes the time to chat with you, thank them. You could even hand out a small business card or flyer about your hustle—it’s a win-win!
So, while others are holiday shopping, use the season to understand your audience better and plant the seeds for growth. Happy hustling, and here’s to making the holidays count!
Need some advice or someone to chat to? Send us a DM on any of our social media pages or email info@seeyouthbycellc.co.za
